Alessa Jewelry


Alessa is a contemporary and modern fine jewelry brand, founded in 2009 by Alessandra Robles and Yuvraj Pahuja. The young couple merged their life journey, synergy and creativity to create something which has fast grown to become renowned in the jewelry industry.


Alessa pieces are masterfully designed and crafted with fine attention to detail, utilizing hand selected precious stones and raw materials from around the world. The brand combines technical mastery to create original designs adorned with diamonds, rubies, sapphires and semi-precious stones that are ageless and timeless. Overall, these jewelries are distinguished by an aura of mystery, like a secret treasure revealed, capable of strengthening beauty, power, luxury and magic…


The idea for Alessa was born when young couple Alessandra Robles and Yuvraj Pahuja met and studied together at the Gemmological Institute of America in San Diego. Pahuja’s family has been in the jewellery industry for three generations, and he managed the family business in Dubai prior to co-founding Alessa Designs.


Robles grew up in Guatemala where she was exposed to a variety of different cultures and artists. These life experiences helped shape her passion and appreciation for hand-crafted goods as well as the stories behind them. They hold six certifications in the field, including Graduate Diamonds, Graduate Jeweller, Graduate Gemologist and a diploma in Jewellery Business Management.