Founded in Beirut in 1964, YEPREM is positioned internationally as one of the most progressive brands in the realm of the jewellery industry.
By offering intricate jewellery pieces at the very top, YEPREM’s creations are a woman’s lifetime companion evoking at once her vibrant personality and feminine sensuality. Over the past year, YEPREM emphasized their ever growing elegance by taking Hollywood by storm, marking the brand’s 50th anniversary.
The timeless value of the brand emerges from a well-grounded history and expertise in jewellery craftsmanship. Indeed, their collections are a blend of creativity and refinement, which aim at enriching the individual expression of influential women all over the world. Created by the combination of precious materials for a glamorous and exquisite style, YEPREM jewels are on top of innovation - radiating classic elegance with a hint of modern magnificence.
Confident, yet audacious, these luxurious creations reveal every curve of the body as a work of art, identifying women who dare to be distinctive. Each piece is made with moving style and dexterity so that the jewelry is comfortable and pliable.
Yeprem Chakardemian is a Lebanese born of Armenian descent. Inspired by a golden bracelet bestowed by his mother, which was intended to provide him and his family a brighter future, he established his own jewellery brand. This small jewelry store based in Beirut had the first aim of uplifting the family’s dire economic situation.
The boom came after his daughter Virna Chakardemian, a straight-A student enrolled in interior design at LAU (Lebanese American University), concluded her studies in 2000 and teamed up with her two brothers (John and Loutfic), revolutionizing the family business. Thanks to their father’s expertise and the modern outlook brought by the new generation, they started looking at jewelry from an entirely new perspective.
In other words, this second generation of the Chakardemian family gave YEPREM a fresh and modern touch and turned into an international success today.