Nadine Asyoy is a fine jewellery brand established in January 2017 based in London and specialising in timeless yet unusual designs for the elegant modern-day woman. Inspired by the beauty of nature, various forms of art and precious stones, our jewels aim to create a synthesis between tradition and intrigue, ultimately embodying an exquisite and timeless aesthetic. After a successful first year of multitudinous and thorough press coverage, which culminated in the IJL Editors Choice 2017 Show Stopper award, as well as UK New Designer of the Year Award 2018, the brand continues to grow globally in notoriety and success.
Nadine’s core collections include the iconic Tsarina, modern Elle et Lui, elegant Mille et Une Feuilles and the brand new Jade-centric, Celeste.
ELLE ET LUI - HOOPS - WG AND YG WD YELLOW BERYL AND YELLOW PEARL
ELLE ET LUI - RING - AQUAMARINE
MILLE ET UNE FEUILLES - RING - RG
PETITE FEUILLE - EARRINGS - YG
PETITE FEUILLES - BRACELET - YELLOW WHITE ROSE GOLD
PETITE TSARINA - CHOKER - RG
Born in Antwerp, the global capital of diamonds, Nadine Aysoy was surrounded by the sparkle of gemstones since her childhood. A famous diamond dealer, her grandfather, P. N. Ferstenberg, was honoured by the Belgian government with the title of ‘Dean of the Diamond Industry’ for his pursuit of excellence and service to the gem industry. As a child, Nadine often visited her grandfather’s office and was ever more bewitched by the glittering diamonds. It seemed that everything led to her developing a career in the jewellery industry, but as fate would have it this was not the case. Nadine’s family moved to Switzerland, when she was 14. She found herself in a country famous for its excellent banking system and decided to explore a new direction. Having graduated from a leading business school, she soon began working as an investment banker.
Nadine was first based in Zurich, then New York, before she moved to Los Angeles and finally settled down in London in 2003. No matter where she was and what she did, her passion for jewellery never waned. Whenever Nadine received jewellery as a gift, she more often than not reworked the design to suit her own taste. On more than one occasion, the designer removed the stones from the jewellery as she felt they were too old-fashioned. She gave each of these a “new life,” and even re-designed her engagement ring – four times.
In 2008, Nadine returned to Switzerland, where she finally had the opportunity to realise her dream: making jewellery. As a perfectionist, she started out by taking up gemmology courses and later trained in jewellery design. Once she began working on her first collection, Nadine went to Antwerp to meet with high-end jewellery maestros, who were her grandfather’s friends and acquaintances. Their expert craftsmanship in jewellery technique and attention to detail were the exact qualities that she had been seeking out for her own artistic endeavours. The designer handpicks each gemstone for her jewellery, while a team of skilled craftsmen in Bangkok and Antwerp handcraft all the pieces, even the most complex, in line with her creative ethos.